ABOUT AARKE

Aarke is a Swedish design company redefining everyday kitchen appliances. We create premium products — carbonators, coffee machines and accessories — built to last and designed to elevate daily routines. As we scale our global e-commerce business across the US, Europe and beyond, we are looking for a key person to own how we work with data, technology and AI.

THE ROLE

This is a central role in our e-commerce team. You will own our tracking setup, turn data into decisions, and build the AI workflows and automations that make the team faster and smarter. This is not a reporting role — we want someone who fixes things, builds things and drives action.

You will sit at the intersection of data, marketing, sales and technology — working closely with performance marketing, CRM and e-commerce to ensure every decision is grounded in reliable data. In practice, that means being the person the team turns to when something looks off, when a new tool needs evaluation or when an insight needs to become a concrete next step.

YOUR RESPONSIBILITIES

Data & Tracking

• Own and improve our tracking setup (GA4/or similar, server-side, pixels, attribution)

• Ensure data accuracy and consistency across Shopify, Klaviyo and marketing platforms

• Identify and fix data gaps before they become business blind spots

• Ensure profitability across products, markets and marketing channels

Analytics & Insights

• Analyse customer behaviour, funnels and channel performance across markets

• Work with cohort, LTV and repeat purchase data to understand what actually drives growth

• Translate findings into clear actions.

AI, Automation & Tools

• Build AI-powered workflows and automations across Shopify, Klaviyo and our marketing stack

• Automate reporting and recurring tasks so the team spends time on decisions, not data prep

• Continuously evaluate, create and bring in tools that genuinely improve speed or output

SEO & GEO

• Own technical and content SEO across our market sites — structure, speed, crawlability and on-page fundamentals

• Scale Aarke's presence in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews and beyond

Experimentation & Execution

• Drive and support A/B testing and on-site improvements

• Work closely with the team to implement changes based on data

• Contribute to a structured, evidence-based growth process

WHO YOU ARE

You combine analytical accuracy with a hands-on builder mindset. You are comfortable moving between data, tools and execution — and you care about impact, not just insights.

We believe you have:

• Experience working with analytics and tracking in e-commerce

• Strong understanding of web analytics, data structures and attribution modelling

• Hands-on experience with Shopify or similar platforms

• A technical mindset and proven ability to build automations and workflows — not just describe them

• Working knowledge of SEO, including technical fundamentals and organic growth

• Genuine curiosity about AI tools, GEO and how search is evolving

It's a plus if you:

• Have worked with Klaviyo or other CRM/email platforms

• Have experience with server-side tracking

• Are comfortable with SQL, BigQuery or similar

• Have worked in a fast-paced growth-oriented DTC environment

WHAT WE OFFER

• A key role in a fast-growing global brand with real ownership from day one

• The opportunity to shape how we work with data, AI and technology — not inherit a fixed system and maintain it

• A modern e-commerce setup with ambitious growth plans across multiple markets

• A collaborative, entrepreneurial team that moves fast and values people who make things happen

PRACTICALS

• Location: Stockholm

• Start: As soon as possible

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